Increasingly, creatives are moving towards broader definitions of their roles. Rather than being defined by method or medium, they are doing whatever it takes to bring their concepts to life whether that means learning new software or an entirely new skill. In this shifting landscape print designers might also be animators, web designers might also be illustrators and photographersmight be filmmakers ultimately they are all creators bringing their ideas to life.
This is the idea behind Adobe’s “I am the New Creative,” campaign. Launched on January 20, “I am the New Creative” celebrates the talent and diversity of this community.